![]() ![]() ![]() Indeed, YouTube is already beginning to run ads on videos across the platform that are not under an existing monetization contract. And in such cases, the full benefit of the ad sale goes to YouTube until the channel reaches the level to qualify for paid partner status and can receive a share.” “This update indicates that they also have the right to run ads on videos from providers or in channels too small to qualify for their Partner Program. “YouTube runs ads in various areas of their platform, including before and sometimes during videos, on the homepage masthead and in various search results,” Leong says. ![]() YouTube has the right to monetize any and all content on its platform that is not does not belong to the YouTube Partner Program (YPP) - a program through which creators can copyright and make money from their original content. While marketers employing facial recognition software on YouTube may no longer do so, there is no current US legislation prohibiting or even regulating the scraping of data across sites like YouTube, though Leong notes that this is a “key topic in current privacy legislation discussions at both state and federal levels.” YouTube’s changes, she says, may be a direct response to worries that such software is being applied to collect users’ data without their permission. In particular, she says, the use of Clearview AI, which matches “images against an enrolled database” and PimEyes, “which is more like a search engine ‘spiders’ to crawl the web,” have garnered significant concern over the last couple of years. “This clarification is reasonably assumed to be at least in part a response to commercialized services which have recently been using access to ad-based ‘free’ sites to gain images or information for their own platforms,” says Brenda Leong, senior counsel and director of artificial intelligence and ethics at the Future of Privacy Forum, a Washington, DC-based privacy-focused think tank. YouTube’s terms of service prohibits the collection “of any information that might identify a person without their permission.” While the company claims this has always been part of its policies, the changes include updated language that explicitly calls out the use of facial recognition software for the purpose of gathering personal data on users. Explicit ban against collecting personal data via facial recognition The changes, which rolled out in the US in November, create new data privacy protections for users, introduce a new right for the platform to monetize content made by independent creators and update the company’s taxation framework for revenue earned by creators. ![]()
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